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Search Engine Land: News About Search Engines & Search Marketing
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Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft Live, Ask.com and the world of search engine marketing, optimization and search engines in general.
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A Roundup Of SMX Local & Mobile Coverage
Mike Blumenthal, who pens the estimable Understanding Google Maps & Yahoo Local Search blog, has compiled a comprehensive list of coverage for the SMX Local & Mobile show that's the best roundup of coverage I've seen for the show, despite its witty, self-deprecating title: The Lazy Son of The Mother of All SMX Local/Mobile Recaps. Thanks Mike!
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SearchCap: The Day In Search, August 7, 2008
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
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Wikia Introduces "Evolution" Toolbar To Expand Reach To Other Search Engines
Like many before it, most recently Mahalo, Wikia Search has introduced a Firefox toolbar, called "Wikia Evolution," to expand the site's reach and engage more users in the process of adding and annotating search results. In the notes, it suggests that Google is taking a page from its community playbook:...
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Google To Add AdSense Features With DoubleClick Cookies Technology
The Google Blog announced that Google is improving the content network (aka AdSense) by leveraging the technology they have acquired with DoubleClick. First I'll discuss the feature and then I will get into the privacy issues....
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Redirects: Good, Bad & Conditional
Whenever you make changes to a web site, one of the most important considerations should be how to use "redirects" to alert the search engine to your changes, to avoid having a negative impact on your search rankings. Whether you're moving pages around, switching CMS platforms, or just wanting...
Search News From Around The Web:
Applications & Portal Features
Business Issues
Local, Maps & Mobile
Link Building
Paid Search & Contextual
Searching
SEM Industry
SEO & SEM
Social Media
Recent Hot Items From Sphinn, Our Social News Sharing Site:
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Wikia Introduces "Evolution" Toolbar To Expand Reach To Other Search Engines
Like many before it, most recently Mahalo, Wikia Search has introduced a Firefox toolbar, called "Wikia Evolution," to expand the site's reach and engage more users in the process of adding and annotating search results.
In the notes, it suggests that Google is taking a page from its community playbook: "Already, we?re the cutting edge when it comes to incorporating user feedback into our search results, so much so that Google is experimenting with eerily similar features."
Click to continue reading...
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Google To Add AdSense Features With DoubleClick Cookies Technology
The Google Blog announced that Google is improving the content network (aka AdSense) by leveraging the technology they have acquired with DoubleClick. First I'll discuss the feature and then I will get into the privacy issues.
Click to continue reading...
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Redirects: Good, Bad & Conditional
 Whenever you make changes to a web site, one of the most important considerations should be how to use "redirects" to alert the search engine to your changes to avoid having a negative impact on your search rankings. Whether you're moving pages around, switching CMS platforms, or just wanting to avoid duplicate content and PageRank dilution, you'll want to employ redirects so as not to squander any link juice (PageRank) that your site has acquired. There are multiple ways of redirecting, and it's important you get it right if you want the SEO benefit without risk of falling outside search engine guidelines (such as is the case with "conditional redirects").
Click to continue reading...
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Knowledge Base |
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Call me a freak.. I can take it…. Or call me old… cause I am getting there, but once upon a time links meant more than ToolBar PageRank and SERP referrers, they meant actual surf-in traffic. I wanted to start out by stating that it is still a consideration. Don’t focus obsessively on building links willy-nilly in an attempt to rocket up the ranks and become a gazillionaire!! Don’t fool yourself, some links can actually bring in some pretty good traffic all on their own folks - don't get myopic.
"It's like a finger pointing away to the moon. Don't concentrate on the finger, or you will miss all the heavenly glory." Bruce Lee in Enter The Dragon (1974)
… next, some basics;
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