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Having a propensity for the melodramatic, I may over-stated the title somewhat. Ok, maybe we can cease the hostilities and work together. It’s just that I am usually asked about these 2 kissing cousins in a format relative as such. If it’s not that it’s an article or a Blog post seeking to tear asunder this little Search Marketing family. It doesn’t have to be this way. In truth, they serve somewhat separate functions and as such can usually play well together with minimal supervision in the playground (keep them away from the pool though; they have a ‘weight’ problem). During the marketing life cycle of your internet business both of these strategies can find a home to co-exist within. |
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What’s a link profile? I get asked that question a lot. For the most part I attribute it to the fact that it is not exactly a common everyday SEO term. Even I was ‘turned on’ to it by an industry friend that used it. While I had a strong understanding of the many implications of Link Building Programs, I hadn’t spent a great deal of time in viewing the results in a structured way. Once you can start to understand and quantify the linking factors affecting ones over-all rankings, . This ability to quantify, allows one to analyze not only they’re own site, but a competitor’s site as well. If you’re a SEO service provider, it also helps in the project proposal and pricing phases as you can equate the potential clients Link Profile against those of the top competitors with the goal of establishing a base line for cost estimation. |
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For a while now, I have been intending to give my perspective on Keyword/Phrase ( KW/P ) research and targeting. Why? Because I think it is an essential if not mandatory part of any SEO campaign. Each and every term you target will have a cost associate with it. This is where the rubber meets the road. In simplest terms, if I spend $500 on link building, $200 on content creation, $100 on site adjustments then I am looking at $800 invested. Once we reach the desired ranking, how long will it take to recoup that cash (including ongoing maintenance). In short, where is the ROI and what is the ‘break even’ point? That is a very simplistic example, but hopefully you get the idea.
