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Search Engine Land: News About Search Engines & Search Marketing
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Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft Live, Ask.com and the world of search engine marketing, optimization and search engines in general.
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Microsoft's Photosyth Opens To The Public
Microsoft's Photosyth is transforming from a Microsoft Live Labs experiment, featured on the BBC's "How We Built Britain" television series and in select other rarefied contexts, to a what can only be described as "totally cool" consumer application.
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What If It Isn't Linkworthy?
Some client scenarios can be uncomfortable. Among them is when the client has worked especially hard to create a content area that they feel is linkworthy, and thus should attract links, but you, as the person who has to go get those links, aren't quite as enthusiastic about the potential for success.
The Scenario:
A client comes to you with content they are certain is worthy of links from certain class of web sites. Let's say the client has specifically asked for a quote for a link building project to target and obtain 25+ new inbound links from qualified and logical target .edu's to their new content which they designed specifically to be of value to college students.
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How to Adopt a Pro-SEO Culture at your Company
The most successful SEO programs aren?t solely the result of a great SEO team. They happen because the entire company incorporates SEO into their portion of a given project, and everyone recognizes when it?s time to bring in the SEO to discussions.
Establishing this level of SEO buy-in throughout the organization is neither a fast nor easy task, but it?s very realistic and the ROI on this level of SEO engagement from the entire company is through the roof.
While this pro-active approach to SEO makes sense for any company, you really know it's time to take massive action when: SEO is being left out of key decisions and discussions, projects go live without any SEO input until after the launch, or SEO struggles to get changes prioritized and live on the site. When you start to face these obstacles, it's time to start getting others to do some of the SEO work for you because you are one person trying to push the titanic in another direction - it's just not going to happen.
Below are a few things we do with companies to identify foster a pro-SEO culture.
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SearchCap: The Day In Search, August 20, 2008
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
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comScore: Google Has 81% Share In India
We all know that Google dominates search market share in the United States, but Google really dominates in India. A recent comScore release says that Google search share in India is 81.4%, with over 1 billion searches conducted in June. Yahoo follows with 9.4 percent or 117 million searches, then...
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SMX East Keynote Speakers Announced
We've just confirmed two outstanding keynote speakers for Search Marketing Expo - SMX East, which takes place October 6-8 in New York City. The October 6 keynote will be Bill Tancer, who's just authored Click: What Millions of People are Doing Online and Why It Matters. Official publication is in...
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iNET Interactive Acquires Search Marketing Standard
Our friends over at the Search Marketing Standard, one of the first successful search marketing focused print magazines, has been acquired by iNET Interactive. Search Marketing Standard launched in the first month of 2006, with many supporters. Boris Mordkovich & Eugene Mordkovich of MordComm founded and finances the magazine. iNET...
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Day Two: SES San Jose '08 Recap
Day two of the Search Engine Strategies San Jose show is now over. Below is a recap of all the blog posts that I have found, covering the day's sessions, news and activities:...
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Save Time & Money Buying Your Targeted CPM From Google
When you think about the search buying cycle, you often start with a user's keyword search. However, that's not the entire buying cycle funnel. The first steps in the buying cycle are awareness and interest. It's difficult to generate awareness in search as someone has to first know about...
Search News From Around The Web:
Applications & Portal Features
Business Issues
Local, Maps & Mobile
Paid Search & Contextual
- adCenter August upgrade: keyword research updates - adCenter Blog for Advertisers, adcentercommunity.com
- Google AdWords Quality Score Factors Chart, bg Theory, LLC
- AdWord Keyword Tool How to Use it to Hone Post Titles and Choose Blog Topics, ProBlogger
- Experiencing AdSense From The Advertiser Perspective, Rimm Kaufman
- Google AdWords Hides Low Volume Keywords, Search Engine Roundtable
- How to Buy Targeted CPM from Google, bg Theory, LLC
- Sometimes the easy answer is the right answer, PPC Discussions
- Turning Up (or Down) the Volume, Yahoo! Search Marketing Blog
- Two Match Type Strategies That Can Enhance Your PPC Performance, PPC Hero
Searching
SEM Industry
SEO & SEM
Social Media
Video, Music & Image Search
Web Analytics
Other Items
Recent Hot Items From Sphinn, Our Social News Sharing Site:
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comScore: Google Has 81% Share In India
We all know that Google dominates search market share in the United States, but Google really dominates in India. A recent comScore release says that Google search share in India is 81.4%, with over 1 billion searches conducted in June.
Yahoo follows with 9.4 percent or 117 million searches, then Ask.com's properties with 1.9 percent or 24 million search and then Microsoft's properties with 1.7 percent or 22 million searches in June in India.
Click to continue reading...
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Knowledge Base |
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This article is not aimed at the advanced level reader here folks. I talk to many people that don't even spend a passing thought on the KW/P research - this posting is written to give the reader a foundation - not as an advanced guide. Of course, this being an in-exact science, there could be some gems in here for the ragged SEO warriors as well.
 For a while now, I have been intending to give my perspective on Keyword/Phrase ( KW/P ) research and targeting. Why? Because I think it is an essential if not mandatory part of any SEO campaign. Each and every term you target will have a cost associate with it. This is where the rubber meets the road. In simplest terms, if I spend $500 on link building, $200 on content creation, $100 on site adjustments then I am looking at $800 invested. Once we reach the desired ranking, how long will it take to recoup that cash (including ongoing maintenance). In short, where is the ROI and what is the ‘break even’ point? That is a very simplistic example, but hopefully you get the idea.
Simply aiming to be #1 on Google is foolhardy since some terms contain little reward (traffic). Remember, cash that gets tied up chasing non-performing terms is money that could have been used elsewhere in your marketing endeavors. So, this is certainly an important step in the SEO process. Mistakes here can be very costly later on and in the over-all ‘big picture’ that is the sites financial health.
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