Call me a freak.. I can take it…. Or call me old… cause I am getting there, but once upon a time links meant more than ToolBar PageRank and SERP referrers, they meant actual surf-in traffic. I wanted to start out by stating that it is still a consideration. Don’t focus obsessively on building links willy-nilly in an attempt to rocket up the ranks and become a gazillionaire!! Don’t fool yourself, some links can actually bring in some pretty good traffic all on their own folks - don't get myopic.

"It's like a finger pointing away to the moon. Don't concentrate on the finger, or you will miss all the heavenly glory." Bruce Lee in Enter The Dragon (1974)

… next, some basics;