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Link Profile Development (or Link Building)

We look at things in terms of a ‘Link Profile’ these days as oposed to simplistic 'link building' in the more traditional sense. It is quality over quantity and timing is everything. You cannot just BUY links and submit to directories like mad to have a cost effective effect on your rankings. It’s just not that easy. If it were as simple as throwing out a few hundred back links, we wouldn’t be doing this for a living.

We are completely up to date strategically with our Link Profile development programs. What does that mean? It means you will be protected from devaluation and penalization as much as possible by establishing strong and reliable backlinks.

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Here are some of the areas we cover in our Link Profile Development Programs;

Article Marketing; Viral Link Building, the easy way. Article marketing is not always about link building. It is also about promotion and brand. A well crafted and distributed article can do many things including; bringing targeted traffic, creating Brand awareness, builds Authority and much more. We unleash the REAL power of article marketing with our team of professional writers and distribution analysts.

Directory Submission; Ensure you have as many unique directory listings as possible. Relevancy ensured. Our professionals from the distribution analysis department seek out reputable and niche directories to ensure there is the potential for an ROI beyond simple link building activities. It’s about TRAFFIC and Brand building, links are a by product.

Press Releases; Another great but simple way to get more back links and even some targeted traffic! Not something to over do, but usefull at many junctures of the marketing life cycle.

Source Discovery, Passive Link Building Strategy Programs; this is our premium service including full ‘organic’ link building schedule. This program will almost ensure great search engine rankings! Building a full-bodied, targeted link profile ensures the bets possible return on your investment - bar none.

For more on our programs see the recent article here on the site - Link Building Ideas for 2008

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If you want to have your web site’s Link Profile analyzed see our Link Profile Reports

 

Knowledge Base
Keyword or Phrase research and targeting practices

This article is not aimed at the advanced level reader here folks. I talk to many people that don't even spend a passing thought on the KW/P research - this posting is written to give the reader a foundation - not as an advanced guide. Of course, this being an in-exact science, there could be some gems in here for the ragged SEO warriors as well.

For a while now, I have been intending to give my perspective on Keyword/Phrase ( KW/P ) research and targeting. Why? Because I think it is an essential if not mandatory part of any SEO campaign. Each and every term you target will have a cost associate with it. This is where the rubber meets the road. In simplest terms, if I spend $500 on link building, $200 on content creation, $100 on site adjustments then I am looking at $800 invested. Once we reach the desired ranking, how long will it take to recoup that cash (including ongoing maintenance). In short, where is the ROI and what is the ‘break even’ point? That is a very simplistic example, but hopefully you get the idea.

Simply aiming to be #1 on Google is foolhardy since some terms contain little reward (traffic). Remember, cash that gets tied up chasing non-performing terms is money that could have been used elsewhere in your marketing endeavors. So, this is certainly an important step in the SEO process. Mistakes here can be very costly later on and in the over-all ‘big picture’ that is the sites financial health.

 

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